FRAMA, based in the heart of Copenhagen, blurs the boundaries between object and environment. Founded on a spirit of collaboration, the multidisciplinary brand encompasses furniture, lifestyle objects, fragrances, and self-care essentials. Each FRAMA creation springs from a desire for “spatial permanence”—a quality that grounds everyday life through uncompromising materiality and refined craftsmanship. Whether seated or scented, FRAMA’s products are conceived to foster authentic connections, marrying person-to-object encounters with a minimalist Scandinavian sensibility .

At the core of FRAMA’s philosophy lies an appreciation for canonical design references, transformed through proprietary techniques into contemporary dialogues. Their permanent home collection—ranging from the clean lines of the 01 Seating to the textured subtleties of the Rivet Series—reinterprets familiar forms with fresh, tactile iteration FRAMA. This ethos extends into every corner of living: storage systems, kitchen modules, textiles, and home-fragrance installations are all calibrated to support a life lived attentively and with quiet elegance.

Yet FRAMA’s reach extends beyond the home. In 2016 they introduced their Care Collection—an offering of self-care products developed between Denmark and Italy, anchored by natural ingredients and the highest-quality essential oils FRAMA. Drawing inspiration from St. Pauls Apotek, Copenhagen’s historic wood-lined pharmacy, each scent profile invites ritual and reflection. Four distinct care scents—Apothecary, Herbarium, Columnae, and Escalier—map a sensorial journey through woody, herbal, musky, and bright accords, all gender-neutral and intentionally designed to invigorate the senses FRAMA.

FRAMA’s self-care formulas are emblematic of their broader design integrity. The Apothecary Hand Wash, for example, marries gentle foaming agents with organic sandalwood, cedar, and ylang-ylang essential oils, creating a cleansing gel that restores balance without compromise . Their hand-care line—plant-based blends of nourishing oils and mineral-rich extracts—ensures that daily rituals become moments of mindful luxury. From refillable glass dispensers made in Italy to eco-conscious PET refill pouches, every detail reflects FRAMA’s commitment to sustainability and object permanence .

Production remains central to FRAMA’s narrative. The majority of collections are crafted in Europe—Denmark, Italy, and Portugal—where expert artisans preserve and evolve centuries-old techniques. In select instances, FRAMA ventures to Japan or Korea to collaborate directly with generational masters of specialized crafts. These partnerships transcend mere outsourcing: they become true design collaborations, where shared knowledge yields innovative materials and forms .

The FRAMA Studio Store in Copenhagen—housed in the historic St. Paul’s Apotek—serves as an immersive manifestation of this ethos. Here, furniture, objects, self-care products, and collaborative events converge under one roof, offering a living gallery that evolves with each design installation. In the adjacent Apotek 57 café, curated playlists and seasonal menus extend FRAMA’s sensory architecture into hospitality, forging a seamless link between design, scent, and conviviality .

We are delighted to bring FRAMA’s self-care excellence to our Southampton store. From Memorial Day weekend, discover FRAMA’s range of neutral lotions, washes, and oils, and engage with the FRAMA team during our pop-in event.

Join us Saturday, May 24th, from 3 to 6 PM for wine and light snacks as you explore the thoughtful simplicity and sensory depth of FRAMA’s world—right here at håndværk.

The håndværk Southampton store is located at 30 Main Street, Southampton, NY. — next door to Sant Ambroeus.